« We adopt a hybrid and customized approach in collaboration with our clients to best meet the planning and budget constraints »
MARKET
Market sizing
Competitive benchmark
Market shares
Pricing
Distribution channels
Supply-chain
Segmentation
Trends
M&A
Policies & regulations
PRODUCTS & SERVICES
Brand DNA
Concept & mix
Image and awareness
Brand positioning
Online & offline campaign
Ergonomics – website & apps
Merchandising
Packaging
CONSUMERS
Usage & Attitude (U&A)
Brand experience
Consumer expectations
Behaviour evolution
Perception & satisfaction
Engagement & loyalty
Purchasing habits/funnel
INNOVATION
Technological intelligence
Rocketship identification
Best practices, opportunities
Digital transformation
New habits (UX, CRM)
Business model tropicalization
Digital start-ups/scale-ups ecosystem
Incubators / accelerators
Investment funds, VCs
SOURCING
Manufacturer and distributor
Ingredients, components and commodities
Exports / imports
Local integration
Purchasing strategies
M&A